We create brand identities grounded in concept and culture.

Our studio develops thoughtful systems guided by a refined sensibility, allowing brands to exist clearly within a noisy world. We work across branding, strategy, packaging, web and content.

Based in México City and founded by Lydia Rodríguez, the studio works with brands in food, culture, design and lifestyle, always beginning with concept, emotion and clarity.

The studio is currently available for freelance collaborations.