Translating Complexity

Website design for TAW, a contemporary supplements brand, developed within an existing identity by Estudio Hormiga.

The project focused on translating a highly complex product into a clear and engaging digital experience. Daily Blend, the brand’s core product, brings together over 70 ingredients, each with layered benefits that unfold over time. The challenge was to structure this density of information in a way that felt both accessible and compelling.

The site is built around different levels of reading: from high-level benefits and weekly body changes, to a more detailed breakdown of ingredients and their function. Content is organized through a system of custom diagrams, tables, and interactive elements that guide the user through the information without overwhelming it.

Visually, the interface sits between a technical and a wellness-driven language: precise but approachable. The system was developed to remain consistent across desktop and mobile, maintaining clarity, rhythm, and usability throughout.

Designed and delivered within a 10-day timeframe.