Abstract expressionism

TATINE rebranding was about refining their communication: the logo felt heavy and stiff in comparison to the brands nature of delicacy and art related concepts.

Deeply inspired by the dada movement Yves Klein experiments with fire, Man Ray’s photographs that look like xrays, llucio fontanas vivid almost fleshy textures, we aimed to communicate deep expression in abstract manners, which the graphic finishes are later on meant to transfer.

We refined the logotipe by adding contrast that results in a taller set of character.s

The typeface system is based on Monument Grotesk, a simple yet highly workable=? flexible? neutral enough to make type experiments with and still keep its legibility.

For the box we did a series of experiments on ink , to finish up with a dusty golden texture on top. the layout is meant to move without becoming hard to read.