Packaging Design
Work done @Savvy Studio
The packaging design for Sabzi was deeply conceptual and personal.
Founder Ziad Halub envisioned it as a celebration of his rich cultural heritage. Inspired by an antique octagonal table passed down through his family, the repeated octagon motif symbolizes legacy and rootedness.
The visual language blends Arabic and English typography, creating a striking intersection of tradition and modernity.
The packaging approach is luxurious, with careful attention to materials and finishes — a tactile extension of the brand’s depth and meaning.
