Rosetta y Salón Rosetta, 2024Made @ Savvy StudioWhat I did: Concept, Creative Direction, logo and system design, Menus design and production coordination.A Tale of Two Levels: Visual Direction for Rosetta
The new visual system for Rosetta and its Salón is born from the space itself: a typographic and chromatic narrative that reflects the emotional architecture of both levels.
Both classic and contemporary, the visual system seeks a balance between romance and functionality.
The graphic structure is simple and functional, referencing the physical layout of the space: Salón Rosetta is located on the top floor of Rosetta, and the system reflects this — the Salón logo always appears at the top, and the Rosetta logo at the bottom.
The same dual (up and down) logic applies to the hierarchy and layout of information in each restaurant.
This duality is also present in the menus, which not only display mirrored information but also use blind embossing for the titles — visible both on the front and the reverse of the page.
These tactile details — like the blind embossing, golden foil for Rosetta, silver foil for Salón Rosetta — elevate the dining experience beyond the plate.
Designed for one of the most acclaimed restaurants in the world, the menus act as sensory extensions of Rosetta’s refined, emotional universe.
