Quiet Luxury, Refined Over Time

Håndværk is a brand built on restraint. Less as an aesthetic, more as a discipline.

Every decision is guided by an almost obsessive attention to material, proportion, and longevity — from Peruvian alpaca and merino wool to organic cotton sourced with the highest standards of care.

Beginning in 2018, I worked closely with the brand to evolve and expand its visual system, respecting the original identity created in 2010 while refining its presence across physical and spatial touchpoints.

The work focused on subtle adjustments rather than reinvention: sharpening the logotype, extending the system into hangtags, neck and size labels, stickers, and printed matter — always with the same principles of clarity, balance, and material sensitivity..

As the brand grew, the system translated into larger expressions, including magazine advertising and window design for both the Hamptons store and the Madison Avenue flagship.

These interventions were conceived as quiet statements — architectural, tactile, and restrained — allowing the garments and materials to remain the true protagonists.

A long-term collaboration shaped by consistency, precision, and respect for craft — mirroring Håndværk’s own approach to luxury.

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