Héctor Esrawe
Concept, ID and Website.
Project made @ Savvy Studio
The Grid and the Gesture; Visual Identity for Héctor Esrawe
For Héctor Esrawe’s personal branding, quiet elegance was key.
The first stepping stone for his identity was a custom serif logotype: timeless yet contemporary, designed to convey strength, clarity, and refinement.
Héctor’s handwritten signature was introduced as a secondary mark, bringing warmth and a sense of proximity to the designer's presence. This intimate gesture connects the brand to his hands-on approach and distinctive creative voice.
The color palette remains neutral and mature, allowing materials, textures, and ideas to take the spotlight.
Layouts are built on a visible grid system: a subtle nod to structure, process, and the logic behind form. Sketches of original pieces and layered transparencies evoke analog design methods and reinforce a tactile, work-in-progress sensibility.
A brand rooted in clarity, craft, and quiet confidence, much like Esrawe’s work itself.
