Caffeine, 2024
Made @ Savvy Studio
What I did: Concept, Creative Direction, Custom typographic logo, system design, Website Design

Caffeine: A Cinematic Identity

A project inspired by the essence of what makes a film unique: its sequences, use of light and shadow, color palettes, and framing — all revealed through subtle nods to cinematic technique.

‘‘Caffeine is a creative post-production studio that reimagines storytelling across advertising, fashion, film & TV. It is all encompassing.

We don’t define our service sin fragmented finite terms. Its not in our essence.’’

The visual identity pays homage to the language of film itself, referencing technical cues, editing rhythms, and framing.

The opening and closing of the clapperboard served as inspiration for the monogram, with its animation symbolizing action and momentum.